Getting ideas for what to put on your roofing business cards is difficult when you’re presented with so many different opinions on what is most important.
In this post, we’re going to take a different angle by acknowledging what the original point of a business card is—to supply contact information.
Additionally, we will discuss how to get your business cards to work harder for you. This means including information that complements your contact information, in that it helps customers to take action.
Continue reading to learn what to put on your roofing business cards for maximum impact.
Roofing business card ideas: the essentials
In the spirit of commemorating the original purpose of business cards, let’s review what should always be included on your roofing business cards no matter what.
Company name & logo
Roofing business cards should include the name and logo of your roofing company. If you’re just getting started and you don’t have a fancy company name or logo, that’s okay. Even if it’s just Joe Smith LLC with a friendly headshot of you, this puts a face to the name.
Your name is always important as the point of contact on your business card.
A customer needs to be able to address you by name when they get in touch. Including a person’s name to reference instead of just a company name will add that human connection that is so important in gaining new customers.
You should always include your phone number on your business card. This way, you’re reachable in an emergency and your customers who prefer contacting you by phone instead of email can do so.
This is why even in the digital age we strongly recommend a phone number as one of our top suggestions for what to put on your roofing business cards.
Including your email on your roofing business card is imperative in the digital age. For customers who prefer email communication, this is going to be one of the most non-invasive ways for them to contact you.
If you’re wondering what to put on your roofing business cards to modernize your business, this is it!
Leave the social media icons and URL’s off of your card and instead just include your website. Once they get to your website, they’ll be able to find any other information you want them to have.
The website URL is the simplest and most important online touchpoint for your business. It will encompass any other online actions you want them to take, such as leaving a review, reading your reviews, requesting a project bid or following them on social media. Also, adding your URL helps customers avoid Googling your business!
Provide a bulleted list of the general roofing services you provide to customers. This will give your customers an idea of what they can ask you to do for them, and it might be a tiebreaker when it comes to deciding between you and another roofer.
Roofing business card ideas: Call-to-Action
If you want to make your roofing business cards work for you, you should include information that incites your customers and leads them to take action i.e. a percentage off if they found you through your business card!
While your contact information might not convey your excellent reputation, other information on your business cards can do that for you.
An expert roofer can protect homeowners from flooding, structural damage and a whole lot of headache in general. This is why it’s beneficial for roofers to include a brief testimonial on the back of the business card—space which is typically underutilized.
This suggestion for what to put on business cards for roofers is going to be one that truly differentiates you from other roofing companies. Displaying this information can influence a customer to take action and contact you versus the competition.
Referral or Discount Offer
When you finish a job, you should leave a business card or two with your happy customer. Let them know your business thrives on referrals and that you have included a special offer for them and anyone they refer to your business.
This can be a discount on their next service, a free roof cleaning or whatever you are willing to provide to get new business.
Get more roofing leads today
Now that you know what to put on your roofing business cards, you should also learn how to get free roofing leads online.
Watch the video below to learn how service.com will help you get free local roofing leads in your local area so that you land more roofing projects and increase your monthly income sustainably.