Looking for ideas of what to put on HVAC business cards? You’re on the right path! These small, but extremely useful, pieces of cardstock are one of your biggest assets for marketing your HVAC business.
Whether you’re growing your company or you’re a one-person operation, you understand the importance of getting your name out there. Getting your name out there is even more helpful when you have your HVAC business cards to hand out on the fly.
It’s smart to keep some HVAC business cards in your wallet as well as in your work vehicle. After all, you never know who you’ll meet when you’re on the go, or even at a social gathering where someone casually mentions they’re having problems with their heating or air conditioning, or just their ventilation system in general.
HVAC business cards aren’t just a great way to directly connect with new customers. They’re also a helpful tool for generating word-of-mouth referrals (something we’ll dig deeper into in this post).
Continue reading to get ideas for what to include on your HVAC business cards, and you’ll be growing your business in no time.
3 Things to Include on HVAC Business Cards
Although there are ways to get creative with your HVAC business cards, it’s important to remember the main purpose of business cards—contact information. You want the recipient of your business card to easily be able to contact you directly when they are ready to hire you.
The most essential information you need to include on your business cards includes the following:
- Business name (if your logo contains it, just use the logo)
- Brief description or bullet points of your services
- Contact name
- Phone number & email address
- Your website (if you have one—if not we will tell you how to get an online web address for free later in this post)
If you have social media profiles, these aren’t as important to include on your cards. After all, you have very limited space, and you want to keep the focus on your direct contact information.
So, for instance, if it comes down to putting your Facebook URL on there or your email address, definitely opt for the email address.
You have the option to print on both sides of your HVAC business cards. Take advantage of that option! This will open up space to provide a referral incentive.
As you know, your existing customers are powerful referral generators. If they have a good experience with your business, they’re likely to refer your business to a friend or family member.
However, it’s helpful to encourage them to do so. This is where the incentive comes in. On the back of your business card, include a brief message that says something along the lines of, “refer a friend to us and you’ll both receive x% off your next service!”
You can put this in your own language and include the incentive that makes financial sense for your business, but you get the gist of what we’re saying.
Leave a few business cards in the hands of your customers after you finish up at their home and tell them about the incentive. Let them know they can hand out those cards to their friends.
If you’re using both sides of your HVAC business cards (which you should!), there should be some space left for a brief customer testimonial. Even if it’s just a few words.
Here’s an example of a brief testimonial one might include on HVAC business cards: “Great service, reliable business. We’d hire Joe Smith HVAC again! -Jane W.”
If you don’t have a customer testimonial on hand, you can ask for one. It can be as simple as verbally asking a customer what they thought of the service they received today, and then asking them if it’s okay if you used that quote on a business card.
You can also pass out feedback cards to each customer asking for their feedback, and this will serve the double purpose of improving your service and gathering testimonials. If you end up with a plethora of testimonials, you can eventually put these into larger marketing materials such as a website or a brochure.
Testimonials have been proven to effectively generate business leads!
Another Way to Market Your Business Aside from HVAC Business Cards
Remember at the beginning of this post we mentioned an easy way to get your own web address for free to print on your HVAC business cards?
The way to do this is by listing your HVAC business for free on service.com.
When you sign up as an HVAC pro on service for free, local residents can find your business online and contact you for a quote. This means free leads, plus many more benefits to you!
Plus, you will receive a personalized URL that leads to your business page on the service website. You can then print the URL on your own business card, having it act as your “own” business web page.
Sign up for service.com today for free and watch your business grow.