Social media for HVAC contractors may seem like a foreign concept. After all, you’re not running an online business, and sometimes that can make the case for social media seem small. However, this couldn’t be further from the truth.
Social media draws people from all parts of the world to connect with friends, family, and–you guessed it–businesses. In fact, many business referrals come through social media platforms such as Facebook, LinkedIn, and Twitter.
Continue reading to learn more about why social media for HVAC contractors will help you bring in new leads. In addition, we’ll tell you how to be highly effective as an HVAC contractor marketing your business on social media.
Why Social Media for HVAC Contractors
Perhaps one of the greatest benefits of social media for HVAC contractors is that social media platforms can identify a location for every user. And all of these platforms have tools available for businesses to market themselves to local audiences.
HVAC companies are known to be able to run cost-effective ad campaigns and retain customers through social media. Part of this is knowing who you are targeting and what type of social media platforms you should use for your specific business and why.
Many businesses go wrong on social media by failing to identify which platforms are appropriate for their business and by failing to construct a well-thought-out content strategy. Broadcasting words for the sake of having a presence aren’t going to work for your HVAC business.
Below, we provide you with some helpful information regarding social media for HVAC contractors. This includes the types of social media platforms you should use and which activities you should focus on within each platform. This will pave the way for success in acquiring new leads for your HVAC company.
Social Media for HVAC Contractors: Platforms & Ideas
Facebook for HVAC Contractors
Facebook is one of the best social media platforms for HVAC contractors to market their business. This can be attributed to its ad platform, user data, and Facebook’s widespread popularity. Facebook has high user acquisition rates within even the smallest towns. On top of that, a large percentage of Facebook users are of home-ownership age.
Since everyone’s social media profile (and personal device) is tied to a location, social media platforms are able to offer your business locally-targeted ad campaigns. What’s more, Facebook has gathered so much data on its users that it can help you target customers by demographic, lifestyle and personal interests.
Before you can run an ad campaign, you should set up a business page on Facebook to be able to take full advantage of the ad platform.
When you create a Facebook page for your HVAC company, you should do the following:
- Assign the appropriate category to your page
- Upload professional images for your profile and cover photo
- Fill out your contact information completely and accurately
- Fill out your About section to describe your HVAC business and what sets it apart from others
- Enable reviews
- Share useful and relevant content (HVAC tips, HVAC videos, coupons, news, etc)
- Encourage your customers to like your page
- Create ads targeted to homeowners in your area
Twitter for HVAC Contractors
Twitter is another great social media platform for HVAC contractors. On Twitter, we suggest you focus on newsworthy content.
For example, if there is a heatwave or cold spell forecasted for your area, Twitter would be the perfect place to post it.
You then might post tips for preparing for a heatwave or cold spell. You can also post about easy home adjustments for saving on energy costs. The possibilities are endless for the types of newsworthy conversations you can participate in on Twitter.
Hashtags are more relevant on this platform than on Facebook. You may choose to ditch them all together on Facebook, but make sure you use them on Twitter. Watch for trending hashtags to see how you might be able to contribute to a conversation. Hashtags are how your posts get discovered.
Other Social Media Platforms
While you could certainly creative find ways to market your business to homeowners on other platforms such as Pinterest and Instagram, we suggest starting with Facebook and Twitter. This will help you narrow your focus and prevent you from becoming overwhelmed from the get-go.
Another Way to Market Your HVAC Business
Another way to market your HVAC business apart from using social media is by signing up as a pro at service.com.
At service.com, homeowners from your local area search for HVAC companies, and we put your business name in front of them! Not only do we bring you free leads, but we also streamline your entire project.
Become a service.com pro and start gaining more customers for your HVAC business today.