Marketing 101: Marketing For Residential Contractors

The avatar of Scott Kirschner

Scott Kirschner

Aug 16

Are you a residential contractor who is looking for new ways to market yourself and your business? No matter what your budget is, the best way to start marketing your residential contracting business is to get your name out there. One way to do so is to become a pro on Service.com

People looking to hire residential contractors often go off of word-of-mouth suggestions or they head to Google. All of the top Google suggestions for finding and hiring a residential contractor are large databases like Service.com and Angie’s List.

So, unless you are a residential contractor who has a marketing budget that is as large or larger than sites like Service.com and Home Advisor, we recommend that you market your residential contracting business on these sites.

Save money on website design

When you sign up to become a pro at Service.com, you receive a free profile on our website. You can use this profile as your main website, already saving you money that you may have spent on marketing or your own website. Even if you already have your own website, having more presence on the web is never a bad thing! Also, your residential contracting business will receive its own web address (www.Service.com/YourBusinessName). This web address is something you can put on your business cards or on review site like Yelp.com. Buying a website address and paying to host your site can add up quickly; with Service.com, you get all of this for free just for signing up.

Social media marketing for residential contractors

Social Media Marketing can be complex and time-consuming, but it is also part of any great marketing plan. Service.com’s marketing team will take over the heavy lifting of social media marketing by promoting your residential contracting business across all of their social media platforms i.e., Facebook, Twitter, and Instagram. While we recommend that you continue to market your residential contracting business on your own social media platforms, having Service.com also promote your business will increase your exposure and add more credibility to your business because it is backed by a reputable home repair website.

Start marketing to customers immediately

The main point for marketing your residential contracting business is to help new customers find your business. People already come to Service.com to find professionals, including residential contractors, for all of their home repair and design needs. So, by becoming a pro on Service.com, you can immediately start getting your name in front of potential customers who are already in the mindset of hiring a residential contractor.

Differentiate your residential contracting business on Service.com

You may be thinking, how can I stand out from other residential contractors on Service.com? Well, Service.com makes customizing your profile simple. You can upload your logo and a cover photo for your profile, write a short bio/description of your company, and a list of your services and your hours. Service.com also puts customer reviews in the spotlight on your profile. This means that potential customers can easily see all of your good reviews.

Spend more time doing what you do best

Hiring someone to run the marketing for your residential contracting business—or doing it yourself—can take a lot of time and money. Service.com can help you focus your time and resources on what you do best, residential contracting!

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The avatar of Scott Kirschner

Scott Kirschner

Aug 16

Being the Marketing Director at service.com Scott works on automation for e-commerce as well as creative design. In his free time Scott plays in several bands around Detroit, MI. He enjoys backpacking through the outdoors and traveling across the world.