If you’re keen to learn how to market your siding installation business, you should be proud of yourself for deciding to take the plunge.
As a small business owner, it’s anything but easy to allocate your time to more tasks when you already have so much on your plate.
But when you invest some time into learning a few simple strategies for marketing your residential siding business, you can easily turn this into a habit that comes as second nature.
It might seem like marketing your home siding business is an ominous task requiring knowledge that only the pros have. The truth is, it actually can be simplified so that anyone can take charge of the promotion and growth of their local service business.
In this post, we’ll teach you several simple tactics for how to market your siding installation business. Whether you’re starting a siding installation business or want to grow an existing one, continue reading to expand your customer base!
Top 4 Ways to Market Your Siding Installation Company
1. Create a Free Registration on Service.com
One simple action online can help you in multiple aspects of your daily business, not just marketing your siding business. And that’s registering for service.com.
When you register for service.com for free, you become part of an exclusive network of independent residential contractors. This network is accessible to homeowners in your local area that are looking for the exact type of service you offer.
These folks are primed and ready to hire a siding installation specialist. That being said, service.com is one of the best places to start when you’re learning how to market a siding installation business that services homeowners.
Not only does service help you connect with leads, it also helps you manage the project seamlessly from start to finish.
Get started on service.com today to learn more and access qualified leads at your fingertips.
2. Invest in Better Business Cards
Do you have business cards you use to market your siding business?
Chances are that when you were starting your siding installation business, one of the first tasks on your list was to get business cards. If you’re turning red because you actually haven’t done this yet, that’s okay!
You can easily create and place an order for business cards online via a quick Google search.
If you do have business cards, do you make the most of them? For instance, ask yourself if you could fit a brief customer testimonial on the back side or even a special offer for referrals.
You want your business cards to work for you. Take away the clutter and replace it with the most practical information and impactful messaging.
3. Put Flyers on Local Bulletin Boards
Our second recommendation for how to market your siding installation business locally is to put flyers on bulletin boards in your town and perhaps even your neighboring towns.
Below are common places to find bulletin boards where you can “advertise” your siding business for free:
- Mom and pop coffee shops
- Small local cafes & sandwich shops
- Locally-owned convenience stores
- Community gathering spaces
- Town recreation centers
- Places of Worship
- Some grocery stores
Make sure to have your flyer stand out from the rest. The message should be bold and easy to see from far away. Think “Affordable Siding Installation” in big bold letters to attract people toward the board with small-print contact details below.
Posting flyers around town might sound like a very traditional suggestion for how to market your siding installation business, but it works. Plus, it’s easy and (basically) free.
4. Market Your Siding Installation Business Using Social Media Ads
Social media ads can be incredibly effective for local service businesses, which is why this makes our list of ways to market your siding installation business.
Social media doesn’t need to be a pain. In fact, you can make it work for you without needing to constantly post status updates on your business page.
Start with Facebook. Once you have a Facebook business page, invite some of your customers to “like” your page. You can soon begin creating simple ads geared toward homeowners in your area.
All types of local businesses use social media ads to reach potential customers in their local area. You should give it a try, as this is a great way to market your siding installation business online!
We hope this article helped you learn a thing or two about how to market your siding installation business. These approaches to local marketing are simple yet effective. And, because they’re so simple, they’re likely to become second nature to you and sustainable for your business.
Don’t forget to get started on our #1 marketing tip today and register as a pro for free at service.com.