Take the smart path to success: learn how to market a window installation business in a sustainable way.
The best way to position yourself for growth in your residential window business is to become discoverable both online and offline. Even if you’re not the most marketing-savvy individual, this is a feasible way to grow your customer base and earn more referrals than you already receive.
Learn how to market a window installation business to homeowners on the web in this informative post from us at service.com. We’ll give you five tips for marketing a home window installation and repair service that will keep your business thriving for years to come.
Top 5 Ways to Market a Window Installation Business
Follow the tips below to learn how to market a window installation business. These pointers are easy, actionable and won’t take up much of your precious time as a business owner.
1. List Your Window Installation Business on Service.com
Perhaps one the most tried-and-true ways to market a window installation business is by listing your business online. Whether this is via your own website or a home services website with contractor listings, it’s a smart move.
Service.com falls into the latter category, as it is a website that allows residential contracting businesses to list their companies for free.
This allows companies like yours to become discoverable to homeowners who search for pros in their local zip code. This is just one of the reasons why service.com is one of the top suggestions for how to market a window installation business.
Watch the video below to learn more about how service.com benefits you as a contractor.
2. Optimize Your Business Cards
Our second recommendation for how to market a window installation business is to optimize your business cards. If you’re thinking, “what the heck does that mean?” It means using the surface area effectively to achieve maximum impact.
In other words, you shouldn’t clutter your business cards with social media links (if you have them) or leave one side completely blank. Include the following on your business cards in order to market your window installation business effectively and drive your customers to take action.
- Your name & business name
- Logo (keep it small while remaining visible)
- Brief bulleted list services you provide (e.g. window repair, installation, replacement)
- Website link (if you don’t have one, use the free personalized URL that service.com gives you for your company profile)
- Phone number & email
- Brief testimonial from a customer
- Call-to-action (“Contact Us for a Free Estimate”)
Make use of both sides of your business card to include as many of these elements as possible without cluttering your card.
If you haven’t ordered business cards before, perform a quick search on Google for “order business cards.” Plenty of websites will surface that facilitate easy business card creation and purchase.
3. Follow up With Previous Customers
Another one of our top suggestions for how to market a window installation business is to follow up with previous customers. Keep a list of your previous customers, along with their contact information.
Next, choose a non-invasive way to contact your customers to make sure they’re still happy with their windows and to remind them that you always appreciate referrals. A holiday card with your business card and some customer appreciation messaging inside might even do the trick.
4. Use Bulletin Boards
This might sound old-school, but this works as one of the top methods for how to market a window installation business. As you go about your day-to-day, always keep your eyes open for bulletin boards where you can post a flyer for your business.
Coffee shops (typically the mom-and-pop ones), churches, libraries, community centers, grocery stores, convenience stores and other public gathering areas typically have bulletin boards where you can post your flyer.
In some cases, these boards might be far from view. And oftentimes, they are cluttered by tiny business cards with small messaging.
To stand out, create a bold headline in a large font that reads something brief, but relevant. For example, “Affordable Window Installation & Repair.” Then, list your business contact information below in smaller font.
5. Stay on Top of Weather Patterns
Is it hail season or hurricane season? Offer a small discount to those impacted by devasting weather occurrences to help support affected homeowners.
Add that personal touch and show professionalism in the industry. You don’t want homeowners to feel you’re trying to sell them too much, especially during that particular time.
Market Your Window Installation Business Today with Service.com
Now that you know how to market a window installation business easily and effectively, it’s time to get started with our top suggestion.
List your business on service.com today to get free leads, online payments, and streamlined communication with new customers.