If you want to know how to build your reputation as a residential contractor, it’s actually simpler than you may think. Whether you run an HVAC business, roofing business or you specialize in home renovation, we have you covered.
To build your reputation as a contractor, it’s important to understand what impacts your company’s reputation. It’s a two-part equation of getting your name out there and maintaining a good standing among customers.
After all, people do talk—for better or for worse. Not just in small towns, but big cities, too!
Below we go into detail about how to build your reputation as a residential contractor via customer service and marketing. This will help you to run a sustainable business that naturally grows over time.
How to Build Your Reputation as a Residential Contractor via Customer Service
Here is how to build your reputation as a residential contractor by means of pure customer service:
One of the best ways to build your reputation as a residential contractor is to be highly responsive to homeowners. It doesn’t matter if they’re asking for a quote, if they need to schedule an appointment or if they have an additional request (that they’ll pay you for).
Prompt responses and the ability to reach you will contribute to a good reputation.
2. Timely Completion of Projects
Consistently completing projects on time is another fantastic way to build your reputation as a residential contractor. This will satisfy homeowners and it will also give them another reason to recommend your business to their friends and family. Enough said!
Your customers are paying you to get a job done. Why not go the extra mile to be friendly and approachable?
After all, they’re welcoming a stranger into their home. It doesn’t hurt to exude good energy! This will undoubtedly help you build a good reputation for your residential contracting company.
4. Don’t Over-Promise if You Can’t Deliver
If you want to know how to build your reputation as a residential contractor, do not over-promise. If a client has an ask that you’re not certain you can deliver on, make sure you’re honest and upfront about the reality of their request.
Don’t try to fit extra work into their budget if it’s most likely not going to work out in the end. It’s better to be upfront about it at the start than to let them down later on.
5. Admit to Your Mistakes & Fix Them
If something goes wrong during the project, make sure you always admit to your mistakes. It’s easy to let pride get in the way, but this is not how to build your reputation as a residential contractor.
Always admit your wrongdoing and make amends by rectifying the problem. Homeowners will view you as a person of integrity when you take this approach, and this builds trust—and loyalty to your business.
How to Build Your Reputation as a Residential Contractor via Marketing
At service.com, we provide residential contractors like you with the resources you need to succeed. Whether it’s free business advice about how to build your reputation as a residential contractor, or free leads sent your way, we’re always here to help.
To build your reputation as a residential contractor via marketing, we suggest you refer to the articles below.
Contractor Marketing Tips
- 5 Home Improvement Marketing Ideas
- What to Include on Your HVAC Business Cards (also applies to other types of contractors!)
- Roofing Contractor Marketing 101
- Social Media for HVAC Contractors
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