Which Sites You Should List Your Business on for the Best Lead Generation: plus, a few free alternatives to Angie’s List
This rundown also has some free alternatives similar to Angie’s list lead generation services, which is good if you're already listed there and looking for more options without shelling out more money on leads.
The upside of technology’s effect on your business means you can use websites to list your business for the best lead generation results. The downside is choosing which ones are worth investing your time and money into and which ones are not.
Running your own company isn’t easy in any type of industry, but it’s especially challenging when your company involves offering a skill and services rather than actual goods. Because many contractors don’t have frequent, repeat business, they rely on other means of keeping a steady stream of customers. Other than traditional word-of-mouth, lead generation sites are a powerful way to get lucrative new business.
Leads coming in through sites, like Angie’s list, Thumbtack, and service.com can provide high-quality, high intent leads. But, as you have probably learned as a business owner, not all lead gens are equal. Some are flat out better than others, and some might just be better for your needs.
Here’s a line up of sites to list your contractor business for the best lead generation. This rundown also has some free alternatives similar to Angie’s list lead generation services, which is good if you’re already listed there and looking for more options without shelling out more money on leads.
- Google My Business: When you have a verified Google listing, you get your company moved to the front of local page searches. Just make sure everything is up-to-date and accurate when it comes to your business info. Plus, it has the bonuses of being free as well as the most used search engine and most used map service.
- Yelp: Yelp is the most used search engine when the keyword contractor is searched. With around 30 million users every month, it’s a great place to list your contractor’s business. When you claim your page, you strengthen your SEO by adding backlinks to a quality source, which helps your company appear higher up in the SERPs. You can also interact with your customers’ comments and fine-tune your company’s information. The downside is that it’s not free. But, with the average minimum package starting at $300 a month, it might be a worthwhile investment into growing your business.
- Angie’s List: The OG of the lead generations sites, dating back to being a simple paper guide somewhat like the Yellow Pages. The advantages of listing on Angie’s list are that it sees several million users per month who are actively looking and interested in home services. Also, Google Business Listings crawls reviews on Angie’s List, which is a good SEO strategy for your business, helping to bump you up in the SERPs on Google. A complaint and drawback of Angie’s List is that you pay a monthly fee or per lead in advance. So, you might be paying for bad leads, which is aggravating. Packages start around $200 a month, but it depends on how big a reach you’re trying for.
- Homeadvisor: Homeadvisor is another very popular lead generation site. Like Angie’s List, it too brings in several million interested leads per month. Contracting businesses also have their reviews appear on the Google Business Listings for an SEO boost. And, yet again, similar to Angie’s List, it’s not free. A major complaint about small business owners and contractors is paying both a monthly fee and a per lead fee. The lead fee depends of your industry, but you pay it no matter what. Even if the lead is bad or the job never closes — your company just ends up losing that money.
- Houzz: Houzz is kind of like a social media platform meets lead gen site. It’s very visual and best geared toward local businesses that do jobs along the lines of remodeling — think awe-inspiring before and after pics. Houzz does have a free version as well as a paid service. If your company is small it might a wise choice to check out the free subscription to integrate into your business model. You can engage with potential customers and build up your brand recognition. The paid subscription does allow you to choose multiple industry categories and gives you the advantage of better exposure so your company is more likely to be seen by remodel-hungry homeowners.
- Thumbtack: Thumbtack’s shtick is that homeowner post jobs on the site and companies can pursue them as a hot lead if they wish. The downside is that the pro has to pay using a token system in order to interact with the lead. Again, like Angie’s List and Homeadvisor, the cost can add up without anything to show for it by way of a paycheck from a closed job.
- Service.com (Us!): Service.com is similar to Homeadvisor and Angie’s List lead generation platforms. However, we are a free site and cost companies zero to join. We only charge a nominal sliding scale, ranging from 4%–7% commision on finished jobs, so we don’t get paid until you do. The web and mobile interface work and look like an Uber inspired map, where available local jobs show up as pings on a map, giving you the option to join the project and give a quote or ignore it as you see fit. Another handy feature of our company is we offer financing to make whatever project the homeowner is interested in affordable and attainable.
Facebook: Although not a traditional lead generation tool, it does allow you to make a business page where you can keep past customers and potential customers abreast of your company’s goings-on as well as easily posting coupons or promotions you may have in real-time. It allows people viewing your page to share your posts with their friends thus increasing your reach.
LinkedIn: Most people hear Linkedin and they think stuffy business types hang out there, but it’s a great tool to use for home improvement companies too! The site has a free subscription for businesses to post content and network. Plus, it adds an extra layer of credibility to homeowners who are searching for the best pros in their area.
This shouldn’t be a pick one and your done approach to quality lead generation for your business. Use a multi-faceted approach with a few different platforms to get the best results. Especially if it’s free, it doesn’t hurt to give it a try.