Want clear, actionable advice on how to market a roofing company? Fortunately, for you, service.com is the number one resource that helps contractors market residential roofing companies successfully.
Many articles on the web will give you information on how to market a roofing company, but their suggested tactics won’t necessarily be budget-friendly. You want to seek information that will give you actionable tips for low-cost roof marketing that is effective and simple.
In other words, you’re in the right place!
After you read the tips below on how to market a roofing company, make sure you sign up for service.com so that you can start to benefit from qualified, leads today.
How to Market a Roofing Company Effectively While on a Budget
1. Establish a Web Presence
If we were to suggest only one tip for how to market a roofing company, it would be to establish some form of an online presence.
If you’ve read other articles that tell you it’s necessary to spend a ton of money on ads and develop a fancy website, they’ve got it all wrong.
As a residential roofing contractor, you don’t need either of those things. What’s most important is that you are discoverable on the internet when local homeowners are searching for roofing contractors in their area.
You might be wondering what your options are for how to market a roofing company online if you don’t have a website.
One way is to list yourself on service.com, where many residential contractors prefer to establish their web presence and find success receiving free leads from their local area.
2. Encourage Customers to Rate You Online
This is one of our best suggestions for how to market a roofing company. When you encourage happy customers to leave you a public review and/or rate you online, this helps new customers have confidence in you as a roofing contractor.
Reviews are known to help companies land new business. In fact, customers value the opinions of others so much that when it comes to deciding between two businesses, a customer will almost always choose the business with visible, positive reviews.
All you need to do is ask your customers to rate you online at one of the various review sites available on the web—i.e. Yelp or Google.
3. Ask for Referrals
If you want to know how to market a roofing company effectively with the least effort possible, it’s by leveraging your existing customers’ connections.
Your satisfied customers will become one of the most effective sources of new business for you. In the same way that strangers will rely on each other’s public reviews online to choose a business, existing customer referrals will send a customer’s friends and family to you. This all happens via word-of-mouth!
However, you can’t expect this to always happen magically on its own.
You should get into the habit of telling your customers on the last day of a project that your business thrives on referrals. Tell them that if they refer you to a friend, you’ll be happy to give them and their friend a discount or complimentary service on their next appointment.
Adding Your Business to Service.com Is How to Market a Roofing Company Smartly
Now that you know some easy and actionable tips for how to market a roofing company, we want to remind you to sign up for service.com.
Here’s how service.com not only helps you market a roofing company smartly but also facilitates easy projects:
- Local leads from customers ready to hire a roofer
- Free, personalized business URL to print on promotional materials, etc.
- Easy customer communication via instant messenger
- Convenient online payments
- Assistance with bringing accounts current
- Dispute resolution assistance