5 Home Improvement Marketing Ideas

The avatar of Scott Kirschner

Scott Kirschner

Nov 9

Need home improvement marketing ideas? In this post, we provide you with five tips from an experienced marketer that you can apply to your home improvement contracting business.

This list of actionable ideas will help you to find your own groove in home improvement marketing that will create a more sustainable system for attracting new leads for your business.

As a business owner, we’re sure you’re well familiar with the fact that more leads mean more customers. And in effect, this results in more referrals.

As long as you start taking steps toward a more effective home improvement marketing program, you’ll increase your chances of gaining more leads.

Continue reading to learn five simple, no-frills marketing ideas for home improvement marketing today.

Home Improvement Marketing: Actionable Ideas

List Your Business on Service.com

Service.com is hands down the number one way to jumpstart your home improvement marketing efforts. Service is a website where you can list your contracting business without needing to pay for advertising.

Essentially, this site is visited by homeowners who are searching online for contractors in their area to help them with home improvement projects.

So whether the job involves HVAC, roofing, windows or remodeling, you can experience the luxury of having free leads sent your way.

Service.com is the best website for home improvement business owners. Not only do we send you free leads (other websites will make you pay to get listed), but we offer you conveniences to make everything about your projects hassle-free. For example:

  • You can communicate with your customers via instant messaging
  • Get paid online via credit or debit through our site
  • You and the customer receive dispute assistance
  • Your work comes with a 90-day guarantee

These benefits also attract customers to service.com in the first place, making our site the top website to use as part of the home improvement marketing plan for your business.

Why not start gaining more customers for your home improvement business now?

Become a service pro today to make service.com an integral part of your home improvement business marketing plan.

List Your Business on Google Maps

Some homeowners will search Google for home improvement businesses like yours, and aside from listing your business on service.com, claiming your spot on Google Maps will further improve your visibility.

Get your business listed on Google My Business and make sure you completely and accurately complete your business listing. This will help drive more leads your way and it’s one of the easiest ways to start home improvement marketing online quickly.

Use Facebook Ads to Easily Capture Leads

If you want to get on the social media bandwagon for home improvement marketing, Facebook is the place to be.

Facebook is an effective platform to use for marketing a home improvement businesses. The best part is that you don’t need to post updates on your Facebook page to make it worthwhile.

In fact, you can create an ad on the platform that is targeted to homeowners in your specific location. When they click on the ad, you can either lead them to your website (if you have one) or a lead form.

The Lead Ads format that Facebook offers will allow you to collect contact information from a customer who is interested in your services. You can then follow up with them.

A good lead ad would include messaging that offers a free quote for the type of service your home improvement business provides. You can either set these up yourself (it’s easy!) or have someone else take care of that for you.

Put Referral Incentives on Your Business Cards

If you’re more of a traditionalist, getting creative with your business cards might be a more fitting home improvement marketing idea for you.

Business cards are a fantastic way to quickly communicate your business information when you’re on the go. What’s more, they’re a great way to incentivize existing customers to refer new business your way.

In order to do this, you should make space on the back of your cards to communicate that you will give a customer a discount on their next service if they refer business to you. Then, leave a couple business cards with your customers after a job well done, and let them know how much they would appreciate referrals. Tell them you’ll give them a discount on their next service if they refer a new customer to you.

If you don’t have business cards already, at the very least, make some. Make sure you always keep a stack of these in your vehicle and several in your wallet.

Use Your Vehicle as Signage

Whether you create a custom bumper sticker for your business with your phone number or website on it, or you wrap your entire vehicle, your vehicle can be turned into a moving advertisement for your home improvement business. This means that whether you’re driving between jobs or making a run to the store, you’re passively marketing your home improvement business.

Simply search online for these services and you can start getting your business name out in front of local homeowners in no time.

Now that you have five actionable ideas for home improvement marketing, put your new marketing plan in motion now by signing up as a pro at service.com.


The avatar of Scott Kirschner

Scott Kirschner

Nov 9

Being the Marketing Director at service.com Scott works on automation for e-commerce as well as creative design. In his free time Scott plays in several bands around Detroit, MI. He enjoys backpacking through the outdoors and traveling across the world.